Wintrust is proud to announce that Amy Yuhn has been named Executive Vice President for Brand, Engagement, and Impact, a new position that will oversee marketing, corporate communications, and community impact for the company.

“We are pleased to welcome Amy to Wintrust,” said Tim Crane, President and CEO of Wintrust. “Under Amy’s leadership, we will continue to build our brand, enhance internal and external engagement, and support our community outreach to further our mission to serve our clients, strengthen our communities, and grow our businesses.”

Yuhn joined Wintrust from CIBC, where she spent 15 years as Chief Marketing Officer and Head of Corporate Communications for CIBC U.S. (formerly The PrivateBank) before most recently serving as Head of CIBC’s U.S. Personal and Community Development Banking Group. She began her career as a journalist with The Associated Press and Reuters and then joined the Corporate Communications team at Harris Bank (now BMO) before moving to The PrivateBank to build its corporate communications and marketing programs.

“Wintrust is a well-respected company whose focus on client relationships and community engagement is a real differentiator,” Yuhn said. “I look forward to working with the team across Wintrust to show that our different approach drives better results for our clients, our employees, our communities, and our shareholders.”

Yuhn earned her bachelor’s degree in journalism from Michigan State University and her master’s degree in organizational communication at Northwestern University. She serves on the board of the Women’s Business Development Center, where she is chair of the Fundraising Committee.